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From concept to grand opening in just 4 weeks? Island Creek Oysters has a very tight timeline to launch their pop-up raw bar in the Seaport, but we made it happen!
Our Process
Discovery & Consultation
We began with an in-studio meeting at Zebra Visuals to understand Island Creek Oysters’ vision, explore the scope of the project, and identify the unique challenges posed by the environment and various structural materials.
We then followed up with an on-site meeting in the Seaport to walk the space, take accurate measurements, and take site photos to be used for the visual sign mockups.
Brand Alignment: The signs needed to echo their coastal, seaside vibe in an urban pop-up location.
Durability: Exposure to salt air, possible rowdy customers, and harsh weather demanded rugged materials. LED Neon is typically not an exterior product.
Engineering Requirements: We provided guidance on the engineering details needed for sign installation. This included drilling anchor points in specific locations and installing interior outlets to power the LED neon transformers.
Zebra Visuals is the best in the biz! They recently assisted us with some last-minute signage needs and produced beautiful work on a tight turnaround, all while providing excellent customer service. Highly recommend!
Material Selection & Sign Design
Island Creek Oysters has a strong brand identity driven by their creative director, Nate Mardsen. We collaborated with Nate to bring his vision for this pop-up to life. This included a sign system that is flexible, fun, and consistent.
- Paint Color Matching and Samples
- Acrylic Dimensional Letters & Mermaid Graphics
- LED Neon signs in a variety of colors for exterior use
- Vinyl Graphics for Jersey Barriers and Wooden Planters
- Mesh Banners Designed & Printed
- Table Number Decals for the table identification
Fabrication & Installation
Once the design was approved, we worked quickly to source the materials, produce and test the signs in our shop. We prepared the vinyl graphics and fabricated the system needed for installation, including a welded frame to support the entrance signs. We used aluminum, which is strong yet lightweight, and will perform best in the seaside location.
We then scheduled installation early in the day to minimize disruption. Our team installed the complete sign system as designed, which included 12 LED neon signs, dimensional letters, and graphics throughout the space.
The result?
We recommend you visit and see for yourself!
With only a 4-week turnaround time, there was no room for error. This project required collaboration, communication, and trust–the type of work Zebra Visuals excels at. Our experienced team managed every detail to ensure no balls were dropped and we got the job done.
Island Creek Oysters' Raw Bar is the latest hot spot in Boston's Seaport and a must-visit for the summer, getting buzz from bloggers, foodies, and the press alike. Check out their Instagram to get a feel for the vibe, and add it to your summer to-do list.
Ready to upgrade the signs for your restaurant or business?
We offer a free, no-risk consultation. Let's see if Zebra Visuals is the right partner to help grow your business through effective, impactful signs and graphics.