Case Studies

Post Office Square: Reinventing a Historic Plymouth Property

In the heart of Plymouth's Downtown Harbor District, at the top of America's first street, stands the historic Post Office Building. When its owner embarked on an ambitious restoration project, his vision was to return this landmark property to its original grandeur while adapting it for modern mixed-use requirements. This dedication to historical preservation while embracing contemporary functionality earned the project the 2017 Paul and Niki Tsongas Award for "Best Main Street Development."

Zebra Visuals was engaged to develop and implement a comprehensive signage solution that would honor the building's historic character while meeting contemporary needs. This project demanded extensive historical research, stakeholder collaboration, and meticulous attention to period-appropriate materials and techniques.

The Challenge

The Post Office Building project presented Zebra Visuals with a complex set of challenges that required careful navigation of both historical preservation requirements and modern functionality needs. The Historic District Committee required extensive documentation to authenticate and approve multiple signs on the property, necessitating thorough research and validation of historical precedents. Additionally, the project demanded a delicate balance between preserving the building's architectural heritage and creating a cohesive signage system that would serve its diverse mix of modern tenants.

Key Challenges:

  • Documentation and approval for multiple historical signs
  • Integration of modern accessibility requirements
  • Development of tenant signage standards
  • Navigation of complex preservation guidelines

Our Approach

Zebra Visuals approached this unique project with meticulous attention to historical accuracy and stakeholder collaboration. The team conducted extensive research using historical photographs and postcards to understand and document the building's original character and signage elements. This foundation of research supported the selection of premium, historically-accurate materials, including authentic gold leaf, mahogany frames, and traditional smalt finishing techniques. Throughout the process, Zebra Visuals maintained close coordination with the Historic District Committee and building owner, ensuring all decisions aligned with both preservation requirements and the overall restoration vision.

Our Solutions:

  • Historical research and documentation of period-appropriate signage
  • Premium material selection, including gold leaf, mahogany, and smalt
  • Preservation and integration of the previous directory sign
  • Development of comprehensive tenant signage guidelines
Post Office Building Rendering

The Outcome

The Post Office Building project represents a remarkable achievement in balancing historical preservation with modern functionality. Zebra Visuals successfully created a signage system that honors the building's heritage while serving its contemporary purpose as a mixed-use facility. The established design standards ensure the building's visual identity will remain consistent and historically appropriate as new tenants join the property, making the signage system an integral part of the building's award-winning restoration and contributing to its premium positioning in downtown Plymouth.

George Vasvatekis

I have been working with Zebra Visuals since 2013 on various projects spanning Plymouth to Whitman, Cape Cod, and Nantucket. On multiple occasions, our signage has received awards from Local, State, and National organizations for historical excellence. Our needs have varied from complex and large-scale signage needs to simple graphic design. Their service is transparent and professional, from design to quoting to delivery and installation.

George Vasvatekis

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